Alaska Is Building Its Newest Jet Without Economy Screens

Alaska Airlines has decided that most passengers on its upcoming Boeing 737 MAX 10s will watch their own screens. The airline plans to install seatback entertainment only in premium cabins, with Main Cabin and Premium Class passengers, including those who pay extra for legroom, relying on personal devices.

The premium cabins are generous. Each jet will have 12 lie-flat Aurora Suites with 19-inch screens and 12 Premium Reserve seats with 16-inch screens, both using Panasonic Astrova systems. Rollout of the new aircraft begins in 2028.

Alaska attributes the decision to certification delays, FAA safety regulations and its view that passengers prefer their own content. It also points to Starlink Wi-Fi, which it says is dependable enough to serve as the alternative for streaming.

The approach contrasts with American Airlines, which has been reinstating screens on new and retrofitted aircraft, a move that could tilt comparisons on transcontinental routes. For travelers, the practical advice is simple: charge your devices, download shows before departure and bring headphones. If seatback entertainment matters on a long flight, check the aircraft type when booking, because screens may soon vary more by airline and cabin than they do today.

Sources: InsideFlyer, Skift