Marriott is rebuilding its reservation and loyalty infrastructure on an Amadeus-built platform that lets properties sell rooms the way airlines sell seats, itemizing individual attributes rather than bundling everything into a single nightly rate.
Under the new system, hotels can charge separately for floor level, view, bed type, and distance from the elevator, then layer on paid add-ons like early check-in, spa credits, golf, and dining packages. The approach mirrors how airlines have merchandised seat selection and bag fees for over a decade.
Hilton is moving in a related but different direction: CEO Chris Nassetta told investors the company is cutting some of the fees franchisees pay, aiming to help hotel owners rebuild margins squeezed by two years of soft rate growth and rising operating costs.
Both brands also added new properties this summer: Marriott’s Outdoor Collection welcomed RESET Hotel in Twentynine Palms, California, near Joshua Tree, while YOTEL Miami is set to join Hilton Honors on August 8.
Sources: Upgraded Points, Hilton Stories
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